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"How Shopper Conversations Change With The Seasons"

Just as the shopping seasons guide demand in many categories, they shape the conversation around these categories as well.

How do shopping holidays like Cyber Monday and Boxing Day affect review usage? Do gift givers and receivers write feedback differently? What does review traffic reveal about back-to-school shopping around the world? How do travelers' hotel expectations change from season to season? When are mobile reviews most important?

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